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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Amplitude, Zoom, Cadent, The Trade Desk and more!
Smartly Enhances Brand Pulse Real-Time Cross-Channel for Brand Measurement and Optimization
Intuit Mailchimp Unveils New Suite of Tools to Unlock Customer Data
Zoom unveils Virtual Agent 2.0 to power smarter, autonomous customer support via next-gen agentic AI
PubMatic and Classify Revolutionize Contextual Advertising with ContentGraph Integration
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Featured Articles
How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
Optimizing PPC Campaigns Using Call Data in GA4
Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
Building Brand Loyalty Through Ecosystems: A Marketing Perspective
The Ultimate Framework for Measuring Marketing ROI in 2025
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Quick Bytes
Taboola Launches DeeperDive to Empower Publishers with AI-Powered Search
Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Month:
February 2024
Microsoft, Intel and AI Veteran, Merrie Williamson, to Join Equinix as Chief Customer and Revenue Officer
Seismic adds new features focusing on seamless collaboration, enhanced personalization and increased rep efficiency
Acquia Showcases Transformative Role of Customer Data at eTail
Proactive Outreach for 8×8 Contact Center Enhances Customer Engagement with Highly Personalized Messaging Campaigns
LiveRamp launches a unified data collaboration platform with compatible technology
Bombora Hires Former Amazon Exec as Chief Product Officer
Accenture Song to Acquire Mindcurv to Expand Composable Commerce Capabilities
Yellow.ai launches generative AI-powered Email Automation for instant and scalable customer support
TAG Launches “Project Brand Integrity 2.0,” Expanding Proven Anti-Piracy Initiative Through New Collaborative Block List
SundaySky Appoints Marc Zionts as CEO to Accelerate Next Phase of Enterprise Video Platform Growth
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