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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Talkdesk, Magnite, Acxiom, ON24 and more!
Clinch Announces New Dynamic Creative Optimization (DCO) Enhancement with Ability to Optimize Creative Performance with Media Performance Data
Magnite and Acxiom Forge Integration for Addressable Advertising in Streaming
DeepIntent Unveils Free Ad Supported TV Solution, for Healthcare Advertising
Laivly and Procedureflow Partner to Bring AI-Powered Efficiency to Contact Centers
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Featured Articles
Beyond Chatbots: The Rise of AI Agents in Customer Engagement Platforms
What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
B2B Personalization Strategies Every Tech CMO Should Master
Cross-Functional Marketing: Turning Internal Alignment into External Growth
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Quick Bytes
Knack Unveils Knack Brava for SAP Cloud ERP
Navatar Unveils Embedded AI CRM for Investment Banking
Nexxen Expands Partnership with VIDAA to Grow North American CTV Footprint
Pega Unveils Self-Service Tools with Blueprint and Predictable AI
Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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October 2024
MessageGears Launches the First Composable End-to-End Data Activation and Engagement Platform
IAB Tech Lab Launches ADMaP (Attribution Data Matching Protocol) for Public Comment
Picsart Partners with Monotype to Bring 2000 Curated Fonts to Over 150 Million Creators Worldwide
InMobi Advertising Launches Green Media Segments to Help Decarbonize Advertising Supply Chain, Powered by Scope3
Reveal Mobile Unveils Self-Serve, API-Driven Attribution Platform
Amazon Ads Launches New AI Tools for Advertisers – AI Creative Studio and Audio Generator
Amazon Unveils Simplified Product Launch, Optimization, and Measurement Solutions for Full-funnel Performance
Smartly Named a Leader in Creative Advertising Technologies 2024 Analyst Report
Flashtalking Named a Leader for Creative Advertising Technology in New Analyst Report and Ranked #1 by Enterprise Customers on G2
Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to “Talk to Abby” to Start and Manage Every Aspect of Advertising Campaigns
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