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CMOFirst’s Weekly Roundup: Discover the Most Recent News From T-Mobile, RingCentral, Salesforce and Reltio!
GRIN Unveils Social Listening and Affiliate Hub to Elevate Influencer Marketing
Semrush Enterprise Introduces AI Optimization to Transform Brand Visibility in AI Search
Infillion Appoints Brett Sanderson as VP of Product Marketing
Barbarian Appoints Adam Gloo New Chief Creative Officer
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Featured Articles
How to Align Marketing Goals with CEO Expectations in 2025
AI Experience Orchestration: A Game-Changer for B2B Sales and Marketing Alignment
Breaking Down Silos: How Marketers Can Achieve a Unified Brand Experience Across Teams
The Evolution of Funnel Marketing: Why Traditional Funnels No Longer Work in B2B
Why CMOs Can’t Afford to Miss the Product Marketing Summit 2025
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Quick Bytes
Broadsign and Scope3 Collaborate to Enhance Carbon Measurement in DOOH Advertising
Viant Technology Acquires Lockr to Enhance First-Party Data Capabilities
Sinch Reveals Elastic SIP Trunking for Scalable Business Communication
Microsoft Introduces AI Agents
Zuora Makes a Definitive Agreement to be Taken Over by Silver Lake and GIC For USD 1.7 Billion
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Month:
January 2025
AdLib Named Leader in the Winter 2025 Momentum Grid® Report for Demand Side Platform (DSP)
Zeta Global Appoints Pamela Lord as President of Customer Relationship Management, Strengthening its Leadership in AI-Powered Marketing
TalkShopLive Introduces TSL Shoppettes™ — A New Short-form Social Commerce Offering for Instagram, Facebook & Beyond
Domo Partners with Data Consulting Group to Provide Advanced Business Intelligence Capabilities to Global Enterprises
ControlUp Names Beau Dolinsky, Vice President of Customer Experience
1Audience Alliance Debuts as a Direct-to-Publisher Gateway to Premium CTV Audiences for Advertisers
Canela Media Appoints Philippe Guelton as Global President
Later Acquires Mavely for $250 Million, Unlocking New Opportunities for Marketers and Creators to Maximize their Return on Social
Eskuad Revolutionizes Data Collection With Intuitive Mobile Form Builder – Free Trial Now Available
Adams Outdoor Advertising Acquires Riley (Patriot) Outdoor, Expanding Presence in North Carolina
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