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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Salesforce, Semrush, Qualtrics, Zeta, Attentive, Roku and more!
Salesforce Announced Acquisition of Apromore
Attentive Launches Enhanced Features for Customer Engagement
Zeta Global Unveils Athena, an AI Superintelligent Agent
Quad makes audience creation easier, faster and more precise with natural language AI prompts powered by Snowflake
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Featured Articles
The Dawn of Autonomous AI in Martech: Redefining How Decisions Are Made
B2B Marketing Leaders Forum ASIA 2025: Redefining Leadership, Growth, and the Future of B2B Marketing
Digital Experience Analytics Explained: How Marketers Can Optimize Customer Journeys
Machine Learning for Marketing Attribution: Understanding What Really Moves the Needle
Customer Data Integration explained: Building Stronger Customer Relationships Through Connected Data
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Quick Bytes
Dovetail Launches AI Customer Intelligence Platform
Zen Media Launches AI-Powered Prompt Discovery Index™
Vibe.co Secures $50M Series B to Accelerate AI-Driven, Hyper-Targeted Advertising on Connected TV
Optime Unveils Video2Market® (V2M), Revolutionizing Partner Marketing with AI-Driven Interactive Videos
DeepL Launches Marketplace for Ready-Made API Solutions
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Featured Interviews
Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Month:
April 2025
How Generative AI Is Redefining Customer Engagement in the Era of Hyper-Personalization
IAS Enhances TikTok Advertising Control with Pre-Bid Video Exclusion Lists
DoubleVerify Expands AI-Powered Brand Safety Capabilities on TikTok with Pre-Bid Video Controls
TransPerfect Expands Media Capabilities with Acquisition of MPC and The Mill Studios
Droxic Strengthens Presence in the Nordics Through Strategic Partnership with DynamicWeb
Odigo expands market reach in the UK with reinvigorated Partner Programme
AI-Media Unveils LEXI Voice at NAB Show 2025 – Global Reach with Live AI-Powered Voice Translation
Azerion Acquires Advanced Contextual to Pair Curation with Contextual Targeting Capabilities
Wistia Becomes the First Video Marketing Platform to Offer End-to-End AI Translation and Voice Dubbing Solution
Vobile Completes Acquisition of Pex
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