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Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools
Zoom reimagines customer experience with agentic AI
Amplitude AI Agents Launch Always-On Product Innovation
Universal Ads Launches TV’s First API Partner Program to Revolutionize TV Advertising with Curated Creative and Measurement Solutions
Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership
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Featured Articles
How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
Optimizing PPC Campaigns Using Call Data in GA4
Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
Building Brand Loyalty Through Ecosystems: A Marketing Perspective
The Ultimate Framework for Measuring Marketing ROI in 2025
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Quick Bytes
Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Year:
2025
Medallia Appoints Mark Bishof as Chairman and CEO
Roku the First Publisher to Launch Innovid Harmony Reach & Frequency, Driving Optimized Reach & Campaign Performance
NextRoll and Audigent Launch First Audience Activation Within Google’s Privacy Sandbox
Newly Launched Locality Studios Revolutionizes Local Advertising with Tailored Streaming and Broadcast Solutions
PubMatic & KERV.ai Partner to Enhance Programmatic Advertising with Premium Supply Curation via Deal IDs
Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels
CallTrackingMetrics Announces Official Partnership with Contact Center Compliance
IAS launches AI-Driven total media performance solution to maximize return on investment for global advertisers
RainFocus’ Latest Data Integration Solution with Adobe Enables Better Alignment Between Sales and Marketing and Events
Ad Results Media Forms Strategic Partnership with Stagwell’s Brand Performance Network, Bolstering Global Network’s Audio Advantages
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