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CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Amplitude, Zoom, Cadent, The Trade Desk and more!
Smartly Enhances Brand Pulse Real-Time Cross-Channel for Brand Measurement and Optimization
Intuit Mailchimp Unveils New Suite of Tools to Unlock Customer Data
Zoom unveils Virtual Agent 2.0 to power smarter, autonomous customer support via next-gen agentic AI
PubMatic and Classify Revolutionize Contextual Advertising with ContentGraph Integration
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Featured Articles
How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
Optimizing PPC Campaigns Using Call Data in GA4
Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
Building Brand Loyalty Through Ecosystems: A Marketing Perspective
The Ultimate Framework for Measuring Marketing ROI in 2025
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Quick Bytes
Taboola Launches DeeperDive to Empower Publishers with AI-Powered Search
Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
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Featured Interviews
Metric-Focused Leadership: The New Playbook for Marketing Visionaries
Paving the Way for The New Wave of CMOs
Metaverse Creating Opportunities for B2B Marketing
The Urgency to Utilize Digital Experience Platform in 2022
Elevating Customer Experience with Digital Experience Platforms
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Year:
2025
Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
XTM International Launches AI-Powered Suite to Revolutionize Enterprise Localization
IAB Releases General Terms for Digital Advertising Agreements for Public Comment
Antenna Group Adds to Influencer Marketing Capabilities With Strategic Investment in AI-Powered Creator Platform No Logo
Constant Contact and Xero collaborate to fuel small business growth
Silverside AI Announces Partnership with Vivaldi Group
Prodege Unveils Conversational AI Within Pollfish Platform
Conquer Acquires Full Circle Insights to Launch the Leading Salesforce-native, Sales Communication and Engagement Platform
Lambos Digital Acquires Dorado Ads to Enhance Amazon Advertising Capabilities
Alorica Launches CX2GO®- A Turnkey, Secure CX Solution
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