PropellerAds, a global ad network leader, revealed the deployment of its latest feature, Social Traffic. This new functionality is designed to assist advertisers achieve higher conversion rates by targeting engaged audiences from leading social media platforms such as Facebook and Instagram. PropellerAds through its new feature Social Traffic provides advertisers with an innovative opportunity to penetrate across engaged social media users with Onclick/Popunder ads. Advertisers can now access this recent targeting option on PropellerAds’ Self-Serve Platform (SSP) under the Popunder ad format. The company’s optimization experts recommend leveraging Social Traffic Targeting to enhance high-performing campaigns. The tool is also effective in evaluating new offers quickly and introducing new verticals. The functionality enables advertisers to replicate successful campaigns and penetrate through a wider range of audiences by increasing bids and improving sources separately.
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