HockeyStack has integrated with LinkedIn Ads to enhance ad influence measurement for B2B marketers. By joining the LinkedIn Marketing Partner Program for Reporting and ROI, HockeyStack aims to simplify how revenue teams track and optimize their marketing strategies. The integration provides a comprehensive view of how LinkedIn Ads impact pipeline and revenue, enabling marketers to make data-driven decisions that align sales and marketing efforts.
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HockeyStack’s approach helps overcome the challenge of linking brand-level metrics like impressions and clicks to tangible outcomes, giving marketers a clearer understanding of their campaigns’ effectiveness. Early users of this integration are already seeing improved visibility into LinkedIn’s role in driving revenue, supporting more strategic investments in their ad spend.