Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
As digital marketing strategies evolve with the rise of AI and generative search, website optimization requires more sophisticated approaches to remain competitive.
In Customer Experience news this week…
In B2B news this week…
Zendesk Adopts Integrated Service Solution to Strengthen Human-AI Collaboration
Zendesk unveiled a series of innovations, including AI-powered agents for omnichannel support, an optimized agent copilot, advanced voice technology, and an agent builder.
In Sales Enablement news this week…
In Programmatic Advertising news this week…
DIRECTV Advertising and LiveRamp Unlock Scaled Identity Solution
DIRECTV Advertising, a pioneer in addressable advertising announced a partnership with LiveRamp, the leading data collaboration platform, to enable LiveRamp’s Authenticated Traffic Solution across DIRECTV’s streaming platforms.
In CRM news this week…
Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each customer.