CMOFirst’s Weekly Roundup: Recent News From NICE & More!

Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Digital Advertising news this week…

DoubleVerify Unveils Attention Offering for Publishers, Raising the Bar for Performance Optimization and Transparency

DoubleVerify, the leading software platform for digital media measurement, data, and analytics, announced the launch of DV Attention for Publishers.

In Marketing Analytics news this week…

Contentsquare Expands Analytics Platform With Advanced AI Features to Accelerate Conversion, Retention and NPS Improvements

Contentsquare, a global leader in Digital Analytics, has launched the most significant upgrade to its Experience Intelligence platform to date, setting a new standard for businesses aiming to understand and optimize customer journeys at scale.

In Customer Experience news this week…

Pindrop unveils new Integration with Five9 for Cloud Contact Center protection

Pindrop, a leading provider of contact center authentication and fraud protection, announced its industry-first native integration with Five9, provider of the Intelligent CX Platform.

NICE Launches CXone Mpower SmartSpeak, Eliminating Language Barriers in Real-Time for Exceptional Global CX

NICE announced the launch of CXone Mpower SmartSpeak, an innovative AI-powered solution designed to break down language barriers and enable effortless global communication for businesses.

In Programmatic Advertising news this week…

SoundCloud Selects PubMatic to Enhance Access to Programmatic Advertising on a Global Scale

SoundCloud, the artist-first platform that empowers artists and fans to connect and share through music, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announce a new strategic partnership offering SoundCloud’s premium advertising inventory across PubMatic’s suite of tools and solutions.

In B2B news this week…

Brillio Enhances BrillioOne.ai with Advanced AI Capabilities to Accelerate Time-to-Market for Organizations

Brillio, a leading digital transformation services and solutions provider, unveiled powerful AI-driven enhancements to its BrillioOne.ai platform that will help enterprises accelerate time-to-market.

In CRM news this week…

Numerator launches control groups to quantify impact of CRM marketing

Numerator, a data and tech company serving the market research space, announced the launch of automated Control Groups as part of its first-party marketing measurement solution, SecureMeasure.

In Sales Enablement news this week…

Matrix Solutions Expands their Monarch Media Ad Sales Platform with New Clarity Module to Boost Efficiency for Media Sellers

Matrix Solutions, the global leader in media ad sales platform solutions, is excited to announce the launch of Clarity.