Varicent, the global leader in enterprise sales performance management (SPM), unveils two powerful Generative AI-based Assistants designed to revolutionize sales planning and data transformation. Every missed forecast isn’t just a missed target – it’s lost revenue. Varicent’s new Sales Planning and ELT (Extract, Load, Transform) GenAI Assistants change that deliver actionable insights to uncover untapped revenue, such as identifying a $2-million account at risk or $30-million in hidden pipeline within seconds.
Varicent’s platform empowers revenue leaders to design, deploy, and optimize strategies that deliver a connected path to revenue. The company’s GenAI-based Assistants can realign territories with speed and precision to identify at-risk accounts, empower users to act, and provide answers about complex logic to help identify areas for optimizing revenue potential.
Research from Forrester notes that data and analytics decision-makers at organizations with advanced insights-driven capabilities are nearly three times more likely than beginner-level companies to report double-digit year-over-year revenue growth. Meanwhile, Salesforce’s latest State of Sales Report reveals that 83 per cent of sales teams with AI saw revenue growth in the past year.
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“The Sales Planning and ELT Assistants redefine how businesses navigate the complexities of sales performance management,” says Marc Altshuller, CEO, Varicent. “By more readily turning raw data into actionable insights, our customers can eliminate human errors and inefficiencies, align territories with confidence, and market smarter, faster decisions that drive growth.”
Effective sales performance management requires a unified, AI-powered system for go-to-market success. Recognizing the challenges of aligning sales capabilities with market demands, the Sales Planning and ELT Assistants address a critical need for agility and precision in SPM.
“Today’s revenue leaders demand tools that enable intelligent decision-making to help them be the architect of their future growth,” says Neil Whitney, President, Varicent. “With these Assistants, we’re equipping our customers to analyze and compare metrics dynamically, optimize their strategic investments, and more effectively decide the best paths forward to hit their goals.”
Varicent delivers market-leading SaaS software solutions that empower revenue leaders to drive growth. Its solutions are designed to help customers design, amplify, and optimize go-to-market strategies that create a connected path to revenue. Organizations worldwide leverage the Varicent platform to set smart goals and territories that maximize revenue potential, use AI-driven insights to make proactive commercial decisions, and create incentive programs that amplify the sales strategy and achieve revenue goals.
SOURCE: Businesswire