It’s a huge honor for our DAM to be recognized by Gartner, one of the most influential names in tech research and consultancy.
A Magic Quadrant™ provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct: Leaders, Visionaries, Niche Players, and Challengers. We know too well that the DAM space is fiercely competitive. So, being named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management means a lot to us.
“We’re truly honored to have been named a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management, particularly having been placed as a Leader for Content Marketing Platforms for the last two years. Through Storyteq, our clients are now getting real asset intelligence, enabling them to optimize the content they execute in any and every market, reduce time to market, and ultimately deliver more impactful customer-facing Campaigns.” – John Kirk, Chief Strategy Officer at ITG and Storyteq
There were three key areas that we think make Storyteq stand out…
1. Native AI innovation.
Our use of AI-generated enablement capabilities for asset creation, modification, and marketing materials (email outlines, content templates, etc.).
These features save creative teams hours of tedious manual work without relying on outside software for help. Global brands can create and adapt content much faster.
2. Brand Asset Management (BAM) capabilities.
Storyteq’s DAM supports multiple portals and centers for both front-end and back-end users. It’s easy for teams to access assets and use them – limited only by the permissions you’ve set.
Storyteq’s computer vision capabilities provide asset descriptions and keywords to make assets easy to find. Plus, there’s a self-serve CMS editor that’s easily accessible from the DAM too.
“A fraction of the time to self-serve the necessary asset. Available instantly.” – Richard Mangan, Head of Creative Operations, Entain
3. Worldwide enterprise support.
We have many partnerships with global consultancy and independent software vendors to help product utilization. Our DAM’s UI can be configured to support any language. Plus, multitenant instances let global enterprises manage different brands’ content from one provider.
SOURCE: Storyteq