Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, has announced a strategic technology agreement with INEO, a pioneer in immersive digital display technology. This collaboration merges Sensormatic Solutions’ market-leading loss prevention systems with INEO’s innovative digital display technology, setting a new standard for retail storefronts. Retailers will now have access to a cutting-edge solution that enhances customer engagement, reduces shrink, and combats organized retail crime. The integrated solution will be showcased at the Sensormatic Solutions booth (#3523) during the 2025 NRF Big Show.
“With the retail media network market growing rapidly, every inch of space is a valuable opportunity to increase revenue through ad sales or through personalized messages specific to a retailer’s shoppers,” said Tony D’Onofrio, president of Sensormatic Solutions. “Integrating INEO’s screen and content technologies into our leading EAS and RFID exit solutions will help ensure that our retail customers have what they need to optimize loss prevention, inventory management, and customer communications — in a modern, dynamic footprint that better capitalizes on prime advertising space.”
A New Era of Retail Media and Loss Prevention
INEO’s patented technology introduces a groundbreaking store-as-a-media-business model, empowering Consumer Packaged Goods (CPG) brands to connect with shoppers at pivotal moments. With innovative signal-shielding technology, retailers benefit from seamless integration, ensuring EAS tags and digital displays work harmoniously without interference.
The collaboration between Sensormatic Solutions and INEO will deliver enhanced capabilities across three key areas:
- Shrink Visibility: Access unprecedented item-level analytics and insights to effectively respond to loss events, minimize out-of-stocks, tackle organized retail crime (ORC), and improve overall store operations.
- Retail Media Network Functionality: Leverage real-time content updates to ensure ads and messages resonate with shoppers. The dynamic system adjusts seamlessly to incoming and outgoing customers while aligning with store objectives.
- EAS with Video Monitoring: Embedded cameras enable loss prevention teams to capture crucial evidence during theft incidents. This integration strengthens merchandise protection and reduces shrink across diverse retail settings.
“INEO started with a simple mission: to elevate retail with groundbreaking technology,” said Kyle Hall, CEO of INEO. “Sensormatic Solutions has a legacy of pursuing that same goal, and it’s at the center of our work together. Our digital display technology paired with Sensormatic Solutions’ trusted loss prevention portfolio and global reach will be a game-changer for retailers seeking to make their storefronts more engaging while driving profit.”
As the retail landscape continues to evolve, this partnership represents a pivotal step forward. By blending immersive advertising with advanced loss prevention, Sensormatic Solutions and INEO are empowering retailers to reimagine their storefronts, delivering value to shoppers and boosting profitability.