PR Newswire launches its AI solutions in the EMEIA region to help customers create and distribute press releases designed to maximise engagement and improve effectiveness. Following the launch of this AI suite of tools in North America, this offering represents a continued global investment in leveraging data and AI to supplement the work of communicators and solidify PR Newswire’s position as the leader in providing innovative solutions for the PR industry.
“As AI creates new opportunities to evolve and supplement the work being done across industries, we are excited to lead the way in providing a secure, trusted solution tailored to the PR and communications community,” said Matt Brown, President of PR Newswire.
This groundbreaking solution offers a range of features designed to simplify and elevate the press release process, including:
- Automated content creation: Generate high-quality press releases with just a few clicks. The AI algorithm analyses your input and crafts compelling content tailored to your industry and target audience.
- Brand voice matching: Using data and insight derived from previous releases, PR Newswire’s AI generates content that aligns with an organisation’s brand voice and desired tone.
- Press Release Score: This powerful tool thoroughly analyses each release for readability, formatting, structure and engagement potential and provides specific recommendations to improve your release.
- Upload & Enhance with AI: This feature enables users to upload and refine existing press release drafts using AI-generated insights.
- Comprehensive workflow: Users can create, edit, distribute and manage press releases all in one place, saving time and effort.
Also Read: KS&R Introduces AI-Powered Solution to Enhance Open-Ended Insights
Powered by enterprise-level Google Gemini, PR Newswire‘s AI suite of tools is designed with the highest security standards in mind, ensuring that sensitive data remains protected at all times and is not used to train third-party large language models. Users can rest assured knowing that their press release content will remain proprietary to their brand.
“While we are eager to share this new AI solution as an option for our customers, we also recognise that there is no replacement for the human creative process. This is intended to be an added resource to help communicators in their work,” said Brown. “It’s important to note that our ongoing commitment to providing best-in-class customer service through our editorial team remains strong.”
SOURCE: PRNewsWire