Ruder Finn, a leading global integrated communications agency, has announced the acquisition of Big Sky Communications, a customer marketing agency based in San Jose. This strategic acquisition aims to further strengthen Ruder Finn’s marketing capabilities, building on the agency’s impressive five-year track record of double-digit growth and expanding its B2B storytelling proficiency.
The addition of Big Sky brings a team of over 40 customer marketing and advocacy experts to Ruder Finn. Specializing in creating and managing customer marketing programs, the team has worked with prominent clients such as J.P. Morgan Payments, F5, Snowflake, and other industry giants. Big Sky will integrate seamlessly into Ruder Finn’s operations, bolstering its ability to provide comprehensive and impactful marketing solutions.
Big Sky Communications will continue to be led by Co-Managing Directors Eddie Miller and Colleen Padnos, who will now report directly to Ruder Finn’s CEO, Kathy Bloomgarden.
Also Read: Microsoft Introduces AI Agents
Kathy Bloomgarden, CEO of Ruder Finn, emphasized the strategic importance of the acquisition: “Today, one of the most powerful ways to build trust and establish a foundation for brand loyalty is through customer storytelling. The Big Sky team enhances our ability to craft authentic narratives that resonate with customers. Their expertise in capturing and bringing to life customer experiences will spotlight growth, problem-solving, and generate new sales opportunities.”
Eddie Miller, Co-Managing Director of Big Sky Communications, added, “In today’s market, buyers form opinions about a brand based on what others say. Integrating real-world customer voices into marketing campaigns has become more critical than ever. Ruder Finn’s acquisition of Big Sky reflects the growing importance of connecting with customers through personal, relatable conversations and stories.”
Colleen Padnos, Co-Managing Director of Big Sky Communications, further remarked, “Our expertise in customer marketing and advocacy perfectly aligns with Ruder Finn’s focus on innovation and its forward-looking approach. Every company must deepen its understanding of customers, foster community, and elevate the voices of their customers. We are excited to join the Ruder Finn family and look forward to offering a broader range of global services that will enable our clients to share compelling and impactful customer stories.”
This acquisition strengthens Ruder Finn‘s position as a leader in customer marketing, providing enhanced services that will help businesses build stronger connections with their customers through storytelling, advocacy, and collaboration.