Aligned, the innovative Digital Sales Room platform transforming buyer-vendor interactions from initial engagement to post-sale, has successfully raised $8 million in a funding round led by JAL Ventures. This investment also saw participation from existing backers NFX, Hetz Ventures, and top SaaS CROs, bringing the company’s total funding to $14 million. The newly secured capital will accelerate Aligned’s growth trajectory and enhance its AI-driven capabilities, aiming to redefine the buyer-seller relationship. Notably, the company has already tripled its revenue in 2024 and achieved an impressive 142 percent Net Revenue Retention (NRR), underscoring strong customer satisfaction and loyalty.
Addressing B2B Sales Challenges with Buyer Enablement
B2B sales teams today face mounting challenges, including lower win rates, longer sales cycles, and increased budget constraints. A major hurdle lies in the growing complexity of the buying process—77 percent of buyers cite it as overly complicated, with 60 percent struggling to make a final decision. Additionally, 95 percent of the buyer’s journey now occurs without direct sales interaction, largely due to digital transformation and the avoidance of ineffective sales experiences. These challenges highlight the urgent need for robust Buyer Enablement solutions.
While Sales Enablement tools have evolved, most still focus on improving sales team efficiency rather than addressing the core issue: enhancing the buyer-seller experience.
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The Future of B2B Sales: AI-Driven Digital Sales Rooms
According to Gartner, nearly 30 percent of B2B sales cycles will be conducted entirely through Digital Sales Rooms by 2026. Positioned as a leader in this domain, Aligned is pioneering an AI-powered workspace that streamlines the entire B2B sales process. By consolidating deal resources, tools, timelines, and communications into a single shared space, Aligned eliminates the inefficiencies of scattered emails, links, and attachments. This allows sales teams to continue engaging buyers even when they’re not in direct conversation, offering a modern, seamless experience that distinguishes Aligned from its competitors.
AI-Powered Tools Driving Sales Success
Aligned leverages AI-Assist and AI-Insights to empower sales teams in multiple ways:
- Enabling internal champions to advocate for solutions effectively
- Engaging a broader range of stakeholders
- Collaborating with prospects using mutual action plans
- Capturing real-time insights into buyer intent
- Providing structured templates for consistent execution
These capabilities keep sales professionals actively engaged while equipping buyers to reach consensus and make faster, more confident purchasing decisions. As a result, Aligned has demonstrated a 30 percent reduction in deal cycles and a 15 percent increase in win rates.
With this latest investment, Aligned is poised to redefine B2B sales, helping organizations navigate the evolving sales landscape with AI-powered, buyer-centric solutions.