CMOFirst’s Weekly Roundup: Recent News From Yahoo & More!

Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Digital Advertising news this week…

Viant and TransUnion Partner to Enrich Viant Household ID

Viant Technology Inc., a leader in AI-powered programmatic advertising, announced its enhanced identity offering designed to address the mounting challenges of signal loss in a cookieless and privacy-first advertising landscape.

In Martech Analytics news this week…

Touchstone Research Launches Dial Tester for Real-Time Audience Feedback and Content Optimization

Touchstone Research, a leader in innovative market research solutions, is excited to announce the launch of Dial Tester, a groundbreaking content testing tool that provides real-time audience feedback.

In Customer Experience news this week…

HawkSearch Revolutionizes Search with Unified AI-Powered Concept, Image, and Keyword Search

Bridgeline Digital, Inc., a leader in AI-driven marketing technology, has launched Unified Search in its Hermes release for the HawkSearch platform.

Cresta Unveils AI Analyst, Empowering Organizations to Uncover Insights From Customer Conversations at Unparalleled Speeds

Cresta, the leading contact center AI platform for human and AI agents, announced AI Analyst – a new natural-language interface that empowers organizations to quickly uncover insights into business strategy, customer experience operations and agent behavior from customer conversations.

In Programmatic Advertising news this week…

Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC

Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue’s intelligent automation, reporting and optimization solutions to 16 countries across LATAM, EMEA and APAC.

In CDP news this week…

Yahoo DSP to Adopt IAB Tech Lab’s Standardized Data Transparency Labels

Yahoo DSP announced it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab’s standardized Data Transparency Labels.

In CRM news this week…

Creatio Partners with Big Sister AI to Further Transform Sales Team Productivity with AI-Driven Solutions

Creatio, a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom, partners with Big Sister AI, an AI-powered sales performance platform designed to improve performance in sales teams by offering AI-driven analytics, personalized coaching, and actionable insights.

In Appointment news this week…

GRIN Announces President Ryan Debenham as its New CEO

GRIN, the world’s leading creator management platform, announced the appointment of current president Ryan Debenham as its CEO.