CMRignite, one of the nation’s leading cause marketing agencies, announced the launch of its proprietary Demand-Side Platform (DSP), marking a significant milestone in the agency’s digital capabilities. This in-house DSP empowers CMRignite to directly execute and manage digital campaigns, integrating cutting-edge technology, omnichannel capabilities, and next-generation AI-powered automation. The platform ensures that advertisers can precisely reach their target audiences at the right time.
The launch of the DSP is a key development for CMRignite, which celebrates its 30th anniversary this year. The platform combines advanced technology with the agency’s expertise in behavior change science, ushering in a new era of excellence and innovation in digital marketing.
As a specialist in connecting brands with underserved communities and hard-to-reach audiences, CMRignite has been recognized as one of the fastest-growing private companies in the U.S. by Inc. 5000, and as a “Great Place to Work.” With the DSP, the agency can now offer its clients AI-powered machine learning solutions and sophisticated data analytics, providing even more precise and effective targeting of niche audiences.
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“This is an exciting moment for our agency and our clients because our DSP is a powerful tool that allows us to have complete control over our clients’ digital campaigns,” said Gina Davis, Senior Director of Paid Media. “By removing our need to work with third-party digital vendors, we are able to provide clients a more efficient, data-driven approach that can be seamlessly integrated into all their marketing efforts.”
Key features of CMRignite’s DSP include:
- Advanced Audience Targeting and Profiling
- MRI Data Integration
- Access to Industry-Leading Exchanges: 25,000+ audience segments with data from over 30 providers
- DMP Solutions
- Data-Driven Optimization
- Cross-Cultural Capabilities
- Social Impact Amplification
“The addition of the DSP enables brands and organizations to launch cost-efficient campaigns that drive them toward achieving their mission, while creating meaningful change within communities,” said Kristy Tlachac, Director of Paid Media and Strategic Planning.
With the new DSP, CMRignite continues to push the boundaries of digital marketing, offering brands the tools they need to create more targeted, impactful, and socially responsible campaigns. The agency is poised to help clients unlock new opportunities for growth, engagement, and social impact, reinforcing its position as a leader in cause marketing.