BlueConic announced a major milestone in the evolution of its Customer Data Operating System with the launch of a real-time connection between Experiences by Jebbit and the BlueConic CDP. This connection empowers marketers to continuously enrich customer profiles with high-quality, consented data collected through Experiences, enabling deeper customer insights and faster, more relevant personalization.
With the real-time connection, the data collected from Experiences is instantly merged into profiles housed in the BlueConic CDP, creating a more holistic and actionable view of every customer. By connecting dynamic data collection with real-time segmentation and activation capabilities, marketers can instantly update profiles, trigger personalized offers, and engage customers without manual workflows or batch processing delays.
Key benefits include:
- Richer Insights: Attributes and experience completions pass directly into profiles in real-time, giving marketers immediate access to deeper, more actionable customer insights.
- Smarter Personalization: With up-to-the-minute data, marketers can create hyper-targeted offers and campaigns immediately after a Jebbit Experience is completed, ensuring timely and impactful customer interactions.
- Faster Execution: The self-service connection eliminates manual processes and team bottlenecks, so marketers can activate campaigns faster and react to customer preferences in real-time.
“Marketing success comes down to getting better data into the hands of people who can act on it,” said Leonardo Carbonara, VP Product at BlueConic. “This real-time connection between Experiences and our CDP delivers on that promise—giving marketers richer data, sharper insights, and the speed to act when it matters most.”
In 2024, BlueConic acquired Jebbit, a leading provider of first-party data capture and experience creation software, to create the industry’s first and only Customer Data Operating System (CDOS). This launch is the first in a series of planned integrations that will empower marketers to move faster, build deeper customer connections, and deliver more impactful results.
SOURCE: PRWeb