Marvia, a leading distributed marketing platform, has unveiled Social Campaigns, the world’s first solution that seamlessly integrates hyperlocal social media management with creative automation. This innovative tool empowers marketing teams to efficiently craft and distribute numerous localized social campaigns, ensuring that each post resonates with its local audience while maintaining brand consistency.
“Launching social media campaigns at scale has traditionally been complex, especially for paid advertising. Imagine having to set up hundreds of individual Meta Ad campaigns, each requiring unique targeting, localized creative assets, and specific calls to action,” said Joep Donders, CEO of Marvia. “With Social Campaigns, we’ve streamlined this process, allowing brands to deploy locally optimized campaigns across their entire network with just a few clicks.”
Key Features of Social Campaigns
- First-of-its-Kind Integration: By merging creative automation with a hyperlocal platform, headquarters and local teams can effortlessly customize creatives, captions, and targeting strategies to connect with each location’s audience.
- On-Brand Campaign Creation: The platform supports the rapid development of high-quality organic content and paid advertisements that comply with brand guidelines, reducing design time from hours to minutes.
- Enhanced Brand Visibility: Localized content delivery strengthens community engagement and boosts social presence and return on investment (ROI) across multiple locations.
- Time and Resource Efficiency: Campaign setup time is reduced from weeks to hours, significantly lowering operational costs.
- Data-Driven Optimization: The tool provides valuable metrics and insights from all locations, enabling continuous performance improvement.
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“Previously, managing social media campaigns for multi-location brands meant choosing between scale and personalization. With Social Campaigns, we can now launch hundreds of locally tailored campaigns as easily as launching one,” said Christopher Brown, Director of North America at Marvia. “This, combined with our user-friendly and efficient platform, is trusted by forward-thinking customers such as KidStrong, HomeWell, and Boston Pizza.”
By harnessing the power of creative automation and hyperlocal strategy, Marvia’s Social Campaigns aims to revolutionize how multi-location brands connect with their audiences. This cutting-edge solution not only enhances brand visibility but also drives efficiency and ROI, offering marketers an unparalleled advantage in today’s competitive landscape.