Vistar Media, a global leader in technology solutions for out-of-home (OOH) media, has partnered with Stingray Advertising to revolutionize in-store advertising across Canada. By integrating Vistar’s platform, Stingray Advertising is expanding into video advertising, enhancing its position as North America’s largest retail audio advertising network. This collaboration introduces cutting-edge technology to key retail locations, enabling brands to engage shoppers at critical decision-making moments.
In December, Stingray Advertising launched its in-store video advertising initiative across 576 METRO grocery stores in Quebec and Ontario, including Metro, Super C, and Food Basics. Through its partnership with Vistar, Stingray now delivers dynamic video ads at entrance kiosks, with plans to extend to METRO pharmacy banners soon.
“We’re thrilled to partner with Vistar Media as we introduce in-store video advertising to our Canadian retail media network,” said Ryan Fuss, Senior Vice President of Stingray Advertising. “Vistar’s reputation for premium technology and customer support made them the clear choice for this initiative. Their platform provides the tools we need to deliver impactful, data-driven campaigns that connect brands with shoppers at the most influential moments.”
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By adopting Vistar’s advanced ad server, Stingray Advertising gains powerful targeting capabilities, seamless operational efficiency, and real-time analytics. These enhancements provide brands with the ability to leverage sight and sound to capture consumer attention and drive engagement in high-traffic retail environments.
“Stingray Advertising’s decision to partner with Vistar reflects their dedication to pushing boundaries in retail media,” said Eric Lamb, SVP, Enterprise Solutions at Vistar Media. “Our technology’s proven ability to deliver reliable performance, advanced targeting and actionable insights makes us the ideal partner to power their in-store advertising solutions. We are honored to support Stingray as they enhance how brands engage Canadian shoppers with impactful and innovative campaigns.”
Stingray Advertising’s video network now spans key regions in Quebec and Ontario, with plans for further expansion into additional retail verticals. This collaboration marks a significant advancement in retail media, offering advertisers a powerful way to influence purchasing decisions with compelling messaging at the point of sale.