Suzy, the leading end-to-end consumer insights platform, announced the launch of Suzy Speaks, a groundbreaking voice-driven research methodology designed to revolutionize the way brands gather consumer insights. With AI-moderated conversations, Suzy Speaks enables brands to capture rich qualitative insights at quantitative scale.
“The future of consumer research is voice-driven,” said Matt Britton, Founder & CEO of Suzy. “Consumers, especially Gen Z, expect seamless, natural interactions, and brands need agile, scalable solutions to keep pace. With Suzy Speaks, we’re not just modernizing research—we’re pioneering a new era of real-time, conversational insights.”
Suzy Speaks seamlessly integrates with the research brands are already conducting, enabling faster iteration and deeper insights. With AI-moderated conversations, customers can explore sensitive or confidential topics more effectively while ensuring responses come from verified, real people. The AI moderator automatically probes, clarifies, and analyzes data in real-time, dramatically reducing the time and cost typically associated with traditional qualitative research.
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Expanding AI-Powered Research Capabilities
Suzy Speaks is part of a broader suite of AI-powered innovations that Suzy offers designed to simplify and accelerate research workflows:
- AI Summaries: Automatically generate executive summaries that highlight key themes across all research types, including surveys, monadic tests, video and text open-ends, and Suzy Live interviews and focus groups.
- AI Screener Generation: Dynamically generate screening questions based on category, brand, product usage, and research objectives—automatically programmed into ready-to-launch survey drafts.
- AI Heatmapping: Drive stronger consumer connections and higher conversions by measuring exactly what’s capturing their attention. AI heatmapping leverages a predictive algorithm based on data from over 1MM eye tracking studies. Test digital assets, ads, packaging, and in-store environments, giving you the results you need at a fraction of the cost–and in a fraction of the time.
“AI isn’t just enhancing our research tools—it’s fundamentally reshaping them,” said Laima Widmer, SVP, Market Research at Suzy. “By freeing consumers from rigid questionnaires and capturing their experiences in an authentic, organic way, AI democratizes market research and unlocks insights once lost in the noise. This isn’t some distant future—it’s our new reality in the making.”
SOURCE: GlobeNewswire