Data Axle, a leader in data solutions that drive meaningful connections between companies and people, has been recognized as a strong performer in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. This report evaluates 15 providers on 21 criteria across three primary categories: current offering, strategy, and customer feedback. According to the report, “an array of collection methodologies across a business co-op, partner networks, bidstream, licensed data, and its own campaign exhaust create a diverse set of signal types.”
In the evaluation, Data Axle received the highest possible scores in six criteria, including volume of signals, collection methodologies, identity resolution, data security and compliance, buying group prediction, and partner ecosystem. The report states “Data Axle maintains an individual identity graph, making it a rare data provider that plays in both B2B and B2C markets.” This powerful data infrastructure enables precise buying group prediction and enhances campaign execution capabilities.
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“For us, Forrester’s acknowledgment reinforces our position as a leader in high-quality, privacy-compliant intent solutions,” said Data Axle CEO Andrew Frawley. “Our investments in identity resolution, data depth, and seamless integrations are enabling businesses to turn intent signals into action. We remain committed to driving innovation and helping our clients achieve meaningful engagement with their ideal customers.”
Clients can access this intelligence through various Data Axle solutions, including Salesgenie—a robust platform for prospecting and lead generation for businesses of all sizes—along with APIs and direct integrations that enable seamless connectivity with CRM and marketing automation platforms. Additionally, Data Axle‘s Audience360® serves as a comprehensive data management solution, integrating zero- to third-party datasets and intent signals to enhance targeting across AdTech and MarTech platforms.
SOURCE: PRNewswire