World leading email signature provider Crossware is unveiling a range of new artificial intelligence (AI) products to provide businesses the ability to save resources by streamlining certain tasks.
Its core focus with these products is to provide businesses the ability to utilise the power of email signatures, with these new tools allowing customers to resolve technical issues far more quickly, generate content and better analyse data collected from marketing campaigns.
Its goal is to set the benchmark for email signature management and by integrating Microsoft Co-Pilot and G2 Monty (its customised support tool) it is seeking to showcase to its clients, ways in which it can help to drive efficiencies through its platform.
For Troy Adams, Managing Director of Crossware this news is coming at an exciting time for the tech scaleup as it continues to build its reputation as the leading email signature management platform globally.
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“Our goal as a company is to drive digital transformation within our clients’ businesses for the purpose of powering their growth,” said Mr Adams.
“This ethos is driving our implementation of AI across our platform as we seek to transform the way businesses operate by empowering them to work smarter and faster using intuitive email signature solutions. We are using these tools to redefine what is possible in email signature management and enhancing the overall user experience for our clients.”
Crossware’s AI roadmap for its clients includes integrating AI technology into our workflow and customer experience. This advancement enhances efficiency, accuracy, and personalisation, enabling businesses to streamline branding, compliance, and communication effortlessly.”
Its AI-driven automation simplifies signature deployment, ensuring consistency across all devices while reducing manual effort. Additionally, intelligent analytics provide real-time insights, allowing companies to optimise engagement and compliance with ease. By leveraging AI, Crossware empowers organisations to elevate their email communications, reinforcing brand identity while maximising productivity.
As a leading platform for email signatures globally, Crossware’s software is used on over 1.8 billion emails annually across 80 countries, giving it a 10 per cent share of the global email market. Its business-to-business clients benefit from the ability to manage the email signatures of thousands of employees while maintaining compliance with legal standards and reinforcing marketing messaging.
Email signature solutions are essential for brand consistency, compliance, and effective marketing, with Crossware recognised as an industry leader providing robust and flexible solutions that meet the needs of organisations worldwide.
According to Troy, this initiative is designed under the premise of providing companies ‘real-world’ solutions for everyday problems using AI.
“Crossware is driven by the practical considerations of our clients in terms of making life easier for their staff by using our platform,” Mr Adams said.
“While there are a number of ‘deep-tech’ offerings out there our single-minded focus is on providing practical solutions to everyday business problems such as data analysis, trouble-shooting, content generation and user experience. We believe that with this first raft of announcements we are hitting the mark here and we look forward to showcasing more of these tools as 2025 continues.”
SOURCE: PRNewswire