Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced the launch of two creative solutions within its Flight Control platform: Dynamic Fonts and Automated and Dynamic Video Subtitles. These innovations empower global advertisers to streamline creative workflows, accelerate speed-to-market, and deliver personalized messaging to localized markets with unprecedented efficiency, resulting in an average 2x increase in speed-to-market for global enterprise retailers.
“At Clinch, we understand the challenges multinational brands face when scaling creative content for global audiences,” said Ram Alon, VP of Product at Clinch. “These new features directly address those pain points, providing our clients with the tools they need to break down language barriers and maximize the impact of their campaigns.”
Dynamic Fonts: Ensuring Visual Consistency Across Languages
Clinch’s first-of-its-kind Dynamic Font feature is unique in that it seamlessly supports the perfect representation of styled fonts for non-Latin languages (e.g. Chinese, Japanese, Korean) in both display and video ad formats. This is a major challenge, as these languages contain a large number of glyphs, making it challenging to deliver using standard ad serving techniques while keeping the ad within the acceptable weight boundaries.
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By integrating multiple languages into a single creative template and serving the appropriate language-specific font in real-time, the feature drastically reduces duplication, lowers production costs, and accelerates speed-to-market. Flight Control’s Ad Builder automatically adjusts fonts based on serving scenarios like geo-location and browser language settings, ensuring visual consistency and operational agility across different markets.
Automated Dynamic Subtitles: Maximizing Engagement & Accessibility
Recognizing the soaring demand for video content and the importance of subtitles for maximizing engagement, Clinch has launched a new automated solution for video subtitles. Advertisers can now overlay subtitles in multiple languages within a single creative template, with the correct language subtitle served based on targeting factors such as geo-location and device settings. This dynamic automation eliminates production bottlenecks, guarantees consistent brand messaging, and ensures accessibility for viewers worldwide.
SOURCE: PRNewswire