Postmedia is excited to introduce Postmedia Ad Manager (P.A.M.), a cutting-edge self-serve advertising platform designed to simplify digital and print ad placements across one of Canada’s largest networks of news brands.
With access to 130+ digital and print publications nationwide, P.A.M. empowers businesses of all sizes especially small businesses to reach highly engaged audiences with ease and affordability. The platform offers a streamlined ad-buying process, providing advertisers with enhanced flexibility, control, and real-time campaign insights to maximize their marketing efforts.
Postmedia’s legacy as a trusted news source ensures advertisers benefit from brand-safe environments that enhance credibility and consumer trust. With an audience of 18.4 million monthly print and digital readers, businesses can tap into an expansive reach and amplify their brand presence through award-winning publications that resonate with local and national audiences alike.
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Designed with user convenience in mind, P.A.M. offers robust targeting capabilities, including geographic and contextual targeting, to help advertisers connect with their ideal customers more effectively. The intuitive interface further enhances the experience by providing real-time reporting and performance analytics, enabling continuous campaign optimization for maximum results.
Adrian Faull, Senior Vice President, Media Sales at Postmedia, emphasized the impact of this launch: “The introduction of Postmedia Ad Manager marks an important milestone for Postmedia and the businesses we serve. By providing a simple and efficient way for advertisers to manage their campaigns, we are empowering local businesses to connect with their customers in meaningful ways. Our platform is designed to deliver premium ad experiences across one of the country’s largest networks of trusted publications, ensuring that businesses achieve real, measurable results.”
With Postmedia Ad Manager, businesses now have an accessible, cost-effective, and powerful tool to optimize their advertising strategies, making it easier than ever to engage the right audience at the right time.