6sense®, the leading platform revolutionizing B2B revenue generation, announced the launch of 6sense® Intelligent Workflows, a new product encompassing Audience and Data workflows that centralizes omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows allows go-to-market teams to continuously improve campaign outcomes at scale with a unified, data-driven approach.
6sense Intelligent Workflows addresses key challenges that commonly contribute to stale audience data, siloed campaign execution, and static buyer journeys that don’t adapt to buyer behavior and intent signals. By centralizing campaign orchestration and data enrichment, Intelligent Workflows helps B2B companies use AI-driven insights to move contacts into the right channels based on their intent and buying stage and engage the right accounts with personalized messaging across multiple channels from one central canvas.
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“Marketing teams are struggling with orchestration because of fragmented tools that create data silos and complicate campaign execution,” said Kyle Skibbe, VP of Product Management at 6sense. “Intelligent Workflows solves this by bringing data management and omnichannel engagement into a single canvas, enabling more efficient, targeted campaigns that drive measurable results.”
“At 6sense, we are building the platform for B2B companies to identify, engage, and convert potential buyers using data and advanced AI technology,” said Jerome Levadoux, Chief Product Officer at 6sense. “With the launch of Intelligent Workflows, we’re reducing complexity that comes from fragmented campaigns and giving go-to-market teams control and visibility of a dynamic process.”
SOURCE: Businesswire