Leverage Lab, the foremost expert in leveraging first-party data to drive revenue for media companies, has partnered with 5×5, a member-driven data cooperative, to expand audience intelligence and improve addressability. This collaboration empowers media organizations to not only convert anonymous visitors into known users but also enrich existing audience records with deeper, more actionable insights, strengthening engagement and monetization strategies.
As AI reshapes search and audience behaviors evolve, every visitor to your website holds greater value than ever before. However, too many site visitors remain anonymous, limiting their full potential. Recognizing this shift, Leverage Lab has expanded its enterprise audience solutions with a suite of first-party data products—enhanced by 5×5’s advanced identity resolution and data enrichment capabilities.
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“The way media companies grow and engage audiences is changing rapidly,” said AnnMarie Wills, CEO, Leverage Lab. “Disruptions to traditional audience sources require new ways of thinking and new solutions. Our partnership with 5×5 enables our client partners to maximize the effectiveness of their first-party data, and turn unknown users into high-value, addressable audiences.”
SOURCE: PRNewswire