Infolinks, a premium advertising marketplace that guarantees the most effective, sustainable curation of proprietary ad placements, announced a strategic partnership with Scope3, the platform powering safe, sustainable growth in media and advertising. The collaboration reinforces Infolinks’ dedication to Green Media Products (GMP), designed to optimize campaign performance while minimizing environmental impact.
Infolinks provides buyers with a data-transparent GMP via exclusive ad placements. Driving lower carbon emissions in digital advertising, Infolinks stands out as one of the most sustainable digital marketplaces, as its ad units are directly Supply Path Optimized (SPO) on publishing partners and reside outside of header bidding. Leveraging Scope3’s comprehensive emissions model, Infolinks empowers advertisers to seamlessly lower carbon emissions across its exclusive marketplace campaigns.
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Advertisers can make more sustainable buying decisions by leveraging Scope3’s data and measurement capabilities alongside Infolinks’ direct-to-publisher relationships and SPO strategies. By prioritizing high-quality, low-emission inventory, the alliance provides brands with a transparent, curated path to effective digital advertising that benefits both business outcomes and the planet.
Since early 2023, more than 3,500 brands have adopted lower-emission media packages through Infolinks’ marketplace, demonstrating the growing demand for sustainable advertising solutions.
“Infolinks has long believed that sustainability in advertising isn’t just a moral obligation—it’s a strategic advantage,” said Bob Regular, CEO of Infolinks. “By integrating Scope3‘s carbon measurement solutions with our curated Green Media Products, we’re helping advertisers drive performance while actively reducing waste and emissions. This is the future of responsible, results-driven advertising.”
SOURCE: PRNewswire