DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced the expansion of its brand safety and suitability capabilities for TikTok with the launch of pre-bid video exclusion lists. This enhancement strengthens DV’s suite of trusted, independent tools on the platform, enabling advertisers to proactively avoid unsuitable content before ads are served—driving improved campaign performance and return on investment (ROI).
“We’re excited to launch DV’s pre-bid video controls on TikTok, empowering advertisers to enhance both the impact and quality of their campaigns,” said Mark Zagorski, CEO of DoubleVerify. “Powered by DV’s industry-leading, AI-driven classification technology, this solution helps advertisers ensure that ads appear in environments that align with their brand settings—driving stronger engagement, maximizing ad performance, and instilling greater confidence in their digital investments.”
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Key Benefits for Advertisers:
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End-to-End Coverage: Advertisers can now pair DV’s pre-bid safeguards with its comprehensive post-bid reporting, creating a closed-loop system for complete campaign oversight and ongoing optimization.
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Seamless Activation: The pre-bid exclusion lists are automatically updated in near real-time, removing the need for manual adjustments and ensuring uninterrupted, up-to-date brand protection.
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Optimized Performance: By avoiding placements near objectionable or misaligned content, advertisers can reduce media waste and boost the effectiveness of their ad spend.
At the core of DV’s solution is its proprietary Universal Content Intelligence™ engine, which uses advanced AI to analyze multiple content signals—including video, image, audio, and text. This allows for scalable and precise classification of content across TikTok’s dynamic video ecosystem.
A notable innovation is DV’s key frame extraction method, which improves both speed and efficiency by focusing only on significant moments within a video, rather than analyzing every frame. This targeted approach reduces the computing power required, minimizes environmental impact, and accelerates campaign analysis without compromising accuracy.
This latest rollout reflects DoubleVerify’s ongoing commitment to helping brands thrive in complex digital environments by delivering smarter tools for brand safety, suitability, and performance across emerging platforms like TikTok.