Sprout Social, an industry-leading provider of cloud-based social media management software, unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, intuitive design along with powerful AI-driven natural language discovery and data analysis capabilities. These enhancements reflect the evolving landscape of content consumption, where personalized feeds and topical interests play a central role. With these new features, Sprout’s search is topic-led to match how networks serve content, enabling brands to more quickly identify creators who can foster authentic partnerships, scale awareness, and drive greater revenue.
This launch comes at a pivotal time for marketers. As traditional marketing tactics lose effectiveness, marketing leaders are urgently seeking new ways to expand their reach and impact. Consumers now turn to social media for inspiration and brand discovery, favoring more authentic, relatable connections. This shift has given influencers unprecedented power to shape purchasing decisions, making social media a dominant full-funnel channel. In fact, nearly half of consumers now make daily, weekly, or monthly purchases because of influencer posts. As a result, influencer marketing has rapidly evolved from a trend into a top driver and multiplier of ROI.
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“Influencer marketing is no longer optional—it’s essential for brands to connect with and sell to consumers. Yet, many organizations still struggle to create cohesive, data-driven campaigns and find the right creators who truly align with their brand and messaging,” said Erika Trautman, Chief Product Officer at Sprout Social. “That’s why we’ve made strategic updates to our platform that are designed not just to solve our customers’ biggest challenges, but to empower them to lead the next era of marketing and drive transformative growth across their organizations.”
SOURCE: GlobeNewswire