Agentic CTV Advertising Lands in the U.S. as Olyzon Expands Globally

Agentic CTV Advertising Lands in the U.S. as Olyzon Expands Globally

Olyzon, The Agentic CTV Advertising Platform, has launched in the U.S. with AI-native solutions that leading global brands are using to transform connected television (CTV) into the most powerful digital advertising channel. Built from the ground up with AI, Olyzon’s AI agents advance automation, transparency, and scalable performance.

Olyzon’s AI agents empower brands and agencies to take dynamic, intelligent action at run-time—making complex media decisions simpler, smarter, and more effective. The intelligence executed are critical path to solving the issues stalling CTV’s growth. Unlike legacy ad tech built for waning media channels like display, Olyzon’s AI-native platform can provide real-time control to deliver outcomes: media plan automation determines optimal reach strategy across premium programming; agents use program-level data to curate the optimal moment of ad delivery, and go on to determine optimal ad sequencing all while pacing to assure reach delivery. And finally, Olyzon offers full transparency on every ad transaction. With Olyzon, advertisers maximize CTV investments and brand impact—at scale.

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Global Brands Already Seeing Success with Olyzon

Olyzon’s AI has already generated outstanding outcomes for many of the world’s most iconic brands.

At Nissan, Media & Advertising Manager Julien Dobisz said: “We have recently decided to integrate Olyzon into our marketing strategy. This solution captures the audience’s attention in an immersive and engaging environment with precise targeting, while providing detailed insights to measure the effectiveness of our advertising investments.”

Olyzon boasts other top-tier brands like Accor, Audi, BNP Paribas, IKEA, Levi’s, Longines, Mastercard, MG, PUIG, Red Bull and more. Premium publisher partners include Amagi Ads, BFM RMC Ads, FUBO, LG Ads, M6, PLEX, Titan OS, TCL, VIDAA, VIZIO, World Poker Tour, and more.

SOURCE: PRNewswire