AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced a strategic partnership with South Korea-based NDsoft and NextPaper to launch a fully automated advertising solution tailored for media companies, delivered through NDSoft’s content management system (CMS). The new solution will enable publishers to easily serve banner and video ads along with automated invoicing through the NDSoft CMS.
The collaboration will integrate AnyMind’s proprietary publisher platform, AnyManager, into NDSoft’s CMS via API, streamlining key functions such as ad registration, delivery, and revenue tracking. This solution empowers media companies, including those without dedicated ad operations teams, to run high-quality ad placements effortlessly, enhancing both workflow efficiency and advertising revenue.
“Our goal is to help every publisher, regardless of size, access the most advanced ad technologies with minimal technical lift,” said Hitoshi Maruyama, Managing Director of Publisher Growth at AnyMind Group. “Through this partnership, we are embedding our video ad solutions directly into NDSoft’s CMS, allowing for more personalized and effective advertising based on viewer preferences.”
Also Read: RRD Debuts Iridio℠: A Unified Marketing Solutions Partner for Today’s CMO
Chris Yu, Senior Manager of Publisher Growth, Korea, AnyMind Group, added: “This collaboration marks a significant milestone for us in South Korea. Together with NDSoft and NextPaper, we’re creating a scalable, automated ad platform and CMS that unlocks greater revenue potential for publishers.”
SOURCE: AnyMind