Cadent, a leader in predictive advertising, has officially launched The Cadent Platform, a groundbreaking enterprise-grade system designed to streamline omnichannel advertising with advanced predictive intelligence and real-time performance optimization. In tandem with the launch, Cadent also announced the appointment of industry veteran Peter Naylor-formerly of Netflix, Hulu, and Snap-to its Board of Directors.
Purpose-built to eliminate fragmentation across the advertising ecosystem, the new platform empowers brands to predict campaign performance before launch and optimize as campaigns run. By infusing AI-driven insights throughout the full advertising lifecycle—from audience planning to activation to outcome measurement—The Cadent Platform enables marketers to drive more meaningful business results with precision and scale.
“Today’s advertisers require more than delivery – they demand real outcomes from their advertising spend. The new Cadent meets that demand by putting the most advanced predictive models in the market at the center. By unifying audiences with digital and video inventory along with unique data and measurement integrations, we are redefining how advertising can create impact and accelerate business growth,” said Nick Troiano, CEO of Cadent. “With Peter Naylor joining our Board, we gain a partner who understands the evolving shape of video and digital media and who will help accelerate us through this next chapter of transformation and growth.”
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Designed with privacy, transparency, and performance at its core, The Cadent Platform is reshaping how advertisers approach omnichannel campaigns. By bridging gaps between digital and video channels, Cadent is helping brands move beyond siloed strategies and toward unified, results-driven advertising.
With the platform’s predictive modeling and always-on optimization capabilities, advertisers can make faster, smarter decisions—improving return on investment while maintaining accountability at every stage. Cadent’s innovation marks a significant step forward in delivering outcomes that align with today’s dynamic marketing landscape.