Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Intersection, an experience-driven out-of-home media and technology company, and LinkNYC, the public-private partnership that created the largest free public Wi-Fi network in the world.
In Analytics news this week…
Nielsen Introduces The Ad Supported Gauge to Highlight TV Advertising Opportunities
Nielsen, a global leader in audience measurement, data, and analytics, has unveiled The Ad Supported Gauge, a new quarterly extension of its flagship The Gauge™ report.
In Customer Experience news this week…
8×8, a leading provider of integrated customer experience solutions combining Contact Center, Unified Communications, and Communication APIs, has unveiled a suite of advanced capabilities across its 8×8 Platform for CX.
In Programmatic Advertising news this week…
FreeWheel Introduces New Tools to Simplify Streaming Advertising for Brands and Publishers
FreeWheel, a global technology platform built for the streaming advertising industry, introduced new capabilities to its industry leading software that strengthen the connection between buyers and sellers to improve the entire ad-supported TV experience.
In CRM news this week…
Zoho Corporation, a global technology company, announces the addition of 10 new services and features within Zoho Creator, the company’s low-code application development platform.
In Content Management news this week…
Box, the leading Intelligent Content Management (ICM) platform, and IBM announced they are partnering to help organizations accelerate the adoption of enterprise-level AI for content-driven workflows using IBM watsonx and Box AI.
In Martech Analytics news this week…
LoopMe, the global leader in brand performance, announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimization PurchaseLoop solution into Microsoft Curate.
Article Of The Week…..
Content Supply Chain: How Leading Tech Brands Are Building Faster, Smarter Content Engines
Almost every facet of the digital content lifecycle is evolving as a result of the development and widespread use of generative AI. Progress can feel like being thrown from a catapult at times, or it can be a smooth, linear line at others. Gen AI is as subtle as a cannonball when it comes to content creation, and its effects are seen everywhere, from email marketing to social media.