Amid growing demand for more accurate marketing measurement solutions, Lifesight, a global leader in marketing measurement expands its partner ecosystem as the industry shifts away from traditional click-based attribution models.
Lifesight’s Partner Program focuses on helping its partners deliver incrementality-based measurement that helps marketers make better marketing budget allocation decisions to drive growth and profitability. The program builds on Lifesight’s success in measuring over $3.5 billion in media spend across over 300 brands. The program offers access to specialized training, white-labeled solutions, and co-marketing opportunities designed to help drive the education and adoption of incrementality-based measurement.
Most marketers currently rely on platform-reported attribution or multi-touch attribution, which are biased and non-incremental, causing ad spend waste.
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Lifesight solves this problem with full-funnel unified measurement powered by causal MMM and geo-experiments, a new approach to measurement vetted by the industry giants like Google and Meta. These methodologies measure the impact of online and offline media on all sales channels.
“In a world where media budgets are under scrutiny, partners who can prove *incrementality* – not just performance – will be the ones who lead. This enhanced partner program is our commitment to helping agencies and consultants do exactly that.” Akhil Mevada, Head of Partnerships, Lifesight.
SOURCE: PRNewswire