Amperity, the leading enterprise customer data cloud, has introduced the industry’s first Identity Resolution Agent-a groundbreaking solution aimed at helping enterprise data teams unify fragmented customer information and lay a strong, AI-ready data foundation for growth.
In a climate of economic uncertainty and rising customer expectations, artificial intelligence has become a strategic imperative. However, the path to AI readiness remains elusive for many. According to a recent MIT Technology Review Insights study, 78% of global organizations report they are not “very ready” to implement AI technologies like large language models (LLMs) or AI agents. The core challenge? Siloed, inconsistent customer data that hinders effective AI deployment.
Amperity’s new Identity Resolution Agent directly addresses this critical gap.
“AI is only as good as the data that fuels it,” said Tony Owens, CEO of Amperity. “Our new agent gives data teams the power to rapidly transform fragmented customer records into a single source of truth. It turns structured, unstructured, and synthetic data into a strategic asset, accelerating the path to real business outcomes from AI.”
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Leveraging Amperity’s proprietary AI and machine learning technology, the Identity Resolution Agent offers a streamlined, intuitive approach for preparing clean, accurate customer data at scale. From ingesting raw data to executing identity matching and quality assurance, the tool automates and simplifies complex workflows, empowering teams to activate AI-driven strategies with speed and confidence.
“Amperity helped us uncover fans we couldn’t reach before,” said Victor Nguyen, director of analytics & engineering at the Seattle Seahawks. “With accurate fan identities, we’re now engaging them intentionally and meaningfully.”