ZINFI Technologies, a leader in Unified Partner Management (UPM) solutions, has been named a Leader in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025. This prestigious evaluation assessed the eight most significant providers in the Partner Marketing Automation Platform (PMAP) market, a rapidly transforming space critical to scaling and optimizing B2B partner ecosystems.
ZINFI’s Vision Recognized for AI-First Innovation
ZINFI’s UPM platform-comprising six integrated application sets: Onboard, Enable, Market, Sell, Incentivize, and Accelerate—powered by AI-first, modular approach accelerates partner engagement and performance.
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ZINFI’s vendor profile in the Forrester report states, “ZINFI’s vision is to redefine partner marketing automation by integrating an AI-first multimodal platform that enhances supplier and partner engagement, efficiency, and ROI. Its continued commitment to its PMAP and AI innovation is reflected in its innovation score. Customers praise ZINFI’s reporting and analytics capabilities, ease of use, and responsive customer service as key differentiators, and some highlighted a positive return on investment. ZINFI is well-suited for B2B companies that are looking for an integrated, unified platform that includes comprehensive partner marketing automation capabilities.”
Sugata Sanyal, founder and CEO of ZINFI Technologies, commented, “We are proud to be recognized as a Leader by Forrester. For us, this acknowledgment validates our commitment to building a future-ready platform that combines the power of AI with flexible, data-driven tools to drive measurable growth for our customers and their partners.”
Strength in Analytics, Usability, and ROI
The report also stated, “ZINFI‘s reporting offers prebuilt templates and customizable reports for advanced analytics and measurement against defined KPIs, with tracking, alerts, and AI-driven predictive guidance to increase partner marketing effectiveness.”
SOURCE: PRNewswire