PubMatic, a leading digital advertising technology company, announced the launch of its enhanced media buying platform, powered by generative AI. This next-generation solution reimagines the buying experience by simplifying every stage of the programmatic process—from audience and inventory discovery to forecasting, curation, activation, and performance optimization.
Built on a foundation of proprietary supply-side intelligence, the new platform offers buyers direct access to nearly the entire open internet. It connects them with 1,900 premium publishers, privacy-compliant audience data from 190 data providers, and more than 821 billion daily ad impressions. By merging direct SSP access with streamlined campaign activation, PubMatic delivers unmatched supply-path transparency—a critical advantage at a time when advertisers demand greater visibility and control over their media investments.
Launched on the two-year anniversary of PubMatic Activate, this evolution signals the company’s transformation from a traditional SSP to a full-stack, AI-driven technology provider enabling the future of programmatic advertising across the open web. With generative AI at the core, the buyer suite directly tackles inefficiencies in supply path optimization, campaign workflows, inventory sourcing, audience strategy, and performance tuning.
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Key Features of the Upgraded Platform Include:
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AI-Powered Campaign Creation: Buyers can input goals, audience strategies, or inventory needs in natural language. The platform instantly identifies or generates curated deals, while integrated forecasting tools recommend ideal budgets and CPMs to drive results—speeding up deal creation and improving campaign predictability.
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Seamless Activation and Insights: Curated deals can be activated directly through PubMatic Activate or a buyer’s DSP of choice, with full access to real-time insights into supply paths and deal performance.
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Omnichannel Reach at Scale: Advertisers can access high-quality inventory across CTV, mobile apps, and web environments, enhanced with audience intelligence from PubMatic Connect to ensure precise targeting and media efficiency.
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Always-On AI Optimization: A Gen AI-powered monitoring agent continuously tracks campaign performance, providing actionable insights and automated recommendations to optimize delivery. This real-time intelligence reduces manual effort, anticipates issues, and allows media traders to focus on strategic priorities.
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Privacy-First Architecture: Designed to meet global privacy regulations, the platform leverages first-party data for precise, privacy-safe targeting—addressing rising concerns around data governance and consumer trust.
“Our goal is to give media buyers a smarter, faster path to campaign performance,” said Kyle Dozeman, Chief Revenue Officer, Americas, at PubMatic. “We’ve embedded Generative AI into the entire PubMatic experience, integrating the technology seamlessly into our proven tools – Activate, Connect, and our SSP – unlocking the full potential of data-driven decision-making, while bringing buyers closer to high-quality, performant supply that reaches across the breadth of the open internet. Early adopters of our buy-side tools have already seen remarkable improvements in campaign efficiency and ROI, and we’re excited to continue driving innovation in partnership with leading agencies and advertisers.”