Sovrn, a publisher technology platform that helps publishers and creators earn and keep more revenue, announced the launch of its latest offering – Signal Vitals. This tool is a one-of-a-kind programmatic and inventory health dashboard that is designed to help publishers optimize their ad inventory, understand how buyers value their impressions and improve media quality KPIs that drive long-term revenue. Signal Vitals is the latest tool in the arsenal for Sovrn’s Signal product, and helps publishers and advertisers offset signal loss across the open web.
The advertising landscape is shifting toward greater transparency and quality-driven performance metrics, and the industry is pushing for supply-side accountability across the board. With advertisers becoming more selective about where their ads run, and buyers using engagement-based KPIs to assess inventory value, a new tool was needed to give publishers visibility into how their inventory is perceived.
That’s where Signal Vitals comes in. With attention proven to be 2.6x more predictive of CTR than viewability, Signal Vitals helps publishers reclaim value by pricing inventory around real user engagement. This tool empowers publishers to compete in a more data-driven programmatic environment by aligning their ad experiences with advertiser requirements. It provides publishers with real-time, benchmarked insights into inventory quality including viewability, attention metrics, ads-to-content ratios and other critical data that impacts overall programmatic performance.
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“We have seen immense change in our industry over the last several years and publishers are looking for ways to gain more transparency and improve their inventory,” said Peter Cunha, Managing Director for Sovrn‘s Signal business. “Signal Vitals goes beyond standard metrics that other dashboards might offer and gives publishers a holistic view of ad performance metrics alongside ad environment quality metrics they are providing buyers, while offering actionable recommendations. With our tool, publishers can understand how demand views their inventory. Publishers can uncover the relationship between ad clutter and page performance and how their inventory quality benchmarks against the rest of the market, enabling them to make immediate adjustments in their monetization stack that align with demand preferences. This will ultimately lead to better campaign performance and higher yield for publishers over the long term.”
SOURCE: PRNewswire