Databricks, the Data and AI company, has announced the launch of Data Intelligence for Marketing, a solution designed to unify customer and campaign data with powerful AI capabilities and seamless integrations to top-tier marketing platforms. Built on the Data Intelligence Platform, this new offering enables marketing teams to self-serve insights, optimize campaign performance, and deliver hyper-personalized experiences at scale-all from a centralized, intelligent interface.
Already powering the martech infrastructure of leading global brands, Data Intelligence for Marketing simplifies access to insights and enhances collaboration across teams, regardless of technical skill sets. By consolidating fragmented marketing data and enabling intelligent, real-time decision-making, the platform helps marketers engage customers more effectively and efficiently.
This release arrives at a pivotal moment for marketing leaders navigating data complexity and rising consumer expectations. With data often siloed across multiple systems, marketers are challenged to build complete customer profiles and activate personalized campaigns. Meanwhile, AI adoption is hindered by a lack of unified, reliable data. Databricks addresses these challenges head-on by empowering marketers with the tools and intelligence needed to act swiftly and strategically.
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Key Benefits of Data Intelligence for Marketing:
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Unified customer and campaign data: Gain a comprehensive view of the customer journey to enhance segmentation, personalization, and conversion rates.
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AI-powered insights for all marketers: Leverage built-in AI that understands business context to enable marketers-technical or not-to explore data and make decisions in real time.
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Operational efficiency at scale: Deploy AI-driven recommendations, triggers, and automations backed by real-time, trustworthy data, driving faster and more impactful outcomes.
“We’re launching Data Intelligence for Marketing to ensure every marketer, regardless of technical background, can get the data they need to make smarter decisions faster and run relevant, efficient campaigns,” said Rick Schultz, CMO at Databricks. “By unifying customer and campaign data and using AI to reason on that data, this platform enables real-time, conversational analytics for marketers. This empowers marketers to make financially impactful decisions faster and drive more effective and efficient campaigns. It’s what marketers need to compete in today’s data-driven era.”