Amplitude, the leading digital analytics platform, launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, and campaign. Now, teams can easily see what drives conversions and lifetime value (LTV), confidently measure return on ad spend, and more precisely target audiences with relevant messaging-all within Amplitude’s integrated platform.
“Marketers are being asked to do more with less-and deliver results,” said Tifenn Dano Kwan, chief marketing officer at Amplitude. “Clicks and impressions don’t cut it anymore. You need to know what’s driving revenue, what’s hurting conversion, and how to fix it quickly across the entire customer journey. That’s exactly what we’re delivering: actionable insights and intelligent tools that connect top-of-funnel campaigns to real business impact.”
Unlike traditional marketing analytics tools that focus on vanity metrics, Amplitude’s platform ties every campaign touchpoint to in-product behavior, engagement, and LTV. The result is a complete view of the customer journey-from first click to long-term retention-backed by data, not assumptions.
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“When marketing teams can’t see beyond a single customer moment, and product teams don’t understand a customer’s journey, both sides are making decisions in the dark and it is the customer that ends up lost,” said Liz Miller, VP & Principal Analyst at Constellation Research. “Organizations urgently need tools that better connect marketing and product data to provide a complete picture of the customer and add real signal and insight to better plan, invest, and deploy meaningful experiences. This is where the challenge is being met—empowering organizations to make better decisions, faster.”
“At HSE, we’ve always valued a full view of the customer journey- and with Amplitude, we’re now able to turn that vision into actionable insight,” said Austin Costello, Team Lead Customer Intelligence at Home Shopping Europe. “With Amplitude’s flexible and transparent attribution logics, we now clearly see which marketing efforts drive customer behavior – no more black-box models. Its powerful data visualizations and continuous feature updates are game-changers. We can quickly spot issues, test improvements, and measure impact. And thanks to the intuitive interface, both our Product and Marketing teams can access insights on their own and shape initiatives based on a shared, data-driven view of the customer – without waiting on analyst support.”
SOURCE: Amplitude