Intuit, the global financial technology leader behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced a powerful new suite of tools and integrations at Mailchimp’s flagship FWD: London event. These innovations are specifically designed to help small- and mid-sized businesses (SMBs) and marketers harness the full potential of their customer data to fuel smarter, more sustainable growth.
In today’s unpredictable market environment, sustainable business growth has become increasingly complex. Recent research shows that 71% of SMBs are concerned about customer acquisition.* In response, Mailchimp is launching new capabilities that offer a connected, data-driven approach to marketing—empowering businesses to more effectively engage with their audiences, convert leads into customers, foster repeat purchases, and drive organic referrals.
AI-Powered Marketing Automation for Modern SMBs
Built on the Intuit platform, these new tools utilize artificial intelligence to intelligently segment customer data and deliver timely, actionable insights. By combining automation with enriched zero-party data, Mailchimp gives businesses a deeper understanding of their audiences, enabling them to personalize marketing efforts and operate more efficiently.
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This enhanced suite allows marketers to move beyond manual processes with done-for-you experiences, enabling them to focus on strategic growth while the platform handles data analysis, segmentation, and campaign execution behind the scenes.
“Mailchimp is evolving into the essential bridge between advertising and customer relationships for businesses, seamlessly connecting ad campaigns to powerful marketing automation that nurtures leads and drives sales,” said Ken Chestnut, Director of Global Partner Ecosystem, Intuit. “We’re closing the loop between advertising, marketing automation, and powerful customer insights, giving businesses the tools to engage at the right time and place of the customer journey from attracting new leads and nurturing relationships to driving conversions and building lasting loyalty.”