Stagwell, the challenger network built to transform marketing, announced the formal launch of its production and creative content company, Unreasonable Studios (UNR). UNR brings Stagwell’s creative and production agencies Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios under one roof under the leadership of Justin P. Barocas, co-founder of Anomaly and CEO and Executive Producer of UNR. The new entity’s adaption and localization will be powered by Locaria.
“At Stagwell, we’ve been taking steps to invest in efficient, centralized content production services that help us scale client deliverables in record time,” said Stagwell Chairman and CEO Mark Penn. “Today, I am proud to announce that we are seeing the meaningful impact of our investment as we stand up our own award-winning production unit to strengthen creative content deliverables, while differentiating ourselves in the marketplace.”
UNR features both original and branded entertainment, live action commercial work, editorial photography, digital and social media across the funnel, breakthrough creator content and robust post production, motion and design capabilities, and adaptation and localization technologies and services.
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“UNR Studios occupies a rare position in the industry,” said Justin P. Barocas, CEO & Executive Producer. In unreasonable fashion, we bridge the gap between the entertainment and brand worlds, going from high-value to high-volume at high speed, delivering everything from original documentaries for distributors like Netflix to generative tech driven scaled content for global brands – all under one roof.” UNR began welcoming brand clients in 2024, including Nike, Louis Vuitton, Marriott, Carhartt, Starbucks, and Topgolf.
“For the past decade, we’ve been fortunate to collaborate closely with Ace on branded content and consumer engagement activations,” said Susan Hennike, Chief Brand Officer, Carhartt. “We’re excited to build on that partnership and tap into their expanded capabilities in entertainment and talent partnerships, now as Unreasonable Studios.”
SOURCE: PRNewswire