Globant, a digitally native company dedicated to reinventing business through innovative technology solutions, announced the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications and advertising. Presented at Cannes Lions International Festival of Creativity, the solution combines Globant GUT’s existing capabilities with the power of Globant Enterprise AI, the company’s advanced AI accelerator platform, turning proven initiatives into scalable, intelligent solutions for CMOs and marketing teams.
In an era of exponential technological change, Globant FUSION was engineered to tackle real-world challenges across the entire brand journey, from strategic planning and content creation to campaign deployment and optimization. This suite redefines what AI can do for marketers by merging generative AI with measurable business outcomes.
“We’re not just implementing AI, we’re rethinking the entire marketing workflow through the lens of real-world problems,” said Pepe Chamorro, Managing Director in Europe for Globant GUT. “Globant FUSION is the result of combining our creative DNA with Globant’s AI leadership, enabling human experts and AI agents to collaborate in every phase of the process.”
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“With Globant FUSION, we’re making AI truly useful for marketing—not just as a support tool, but as a driver of business scale,” said José Llinares, Head of Strategy at Globant GUT Europe. “While some big industry players are expanding their AI capabilities through strategic acquisitions, at Globant GUT we’re focused on developing specialized AI solutions designed to address the specific needs of the marketing industry.”
SOURCE: PRNewswire