Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Kaltura and APTN Launch APTN lumi to Stream Indigenous Stories Across Canada
Kaltura, the AI-powered Video Cloud, announced a new partnership with APTN (Aboriginal Peoples Television Network), Canada’s first national Indigenous broadcaster.
In Programmatic Advertising news this week…
Comscore and Adelaide Expand Attention-Optimized Deals across PubMatic’s platform
Comscore, a global leader in consumer behavior measurement and analytics, announced the expansion of its Comscore-Certified Deal IDs program to incorporate Adelaide’s attention-based metric across PubMatic’s premium sell-side inventory.
In Customer Experience news this week…
NiCE CXone Mpower Uses Snowflake to Amplify Secure, Scalable CX Automation
NICE announced a strategic partnership with Snowflake, the AI Data Cloud company, aimed at unlocking the full potential of customer interaction data across the enterprise.
In Cloud Platform news this week…
Infobip Launch RCS Messaging on All Major U.S. Telecom Carriers
Global communications platform Infobip has become the first to enable Rich Communication Services (RCS) messaging across the top four U.S. telecom carriers, revolutionizing the way businesses interact with customers on mobile.
In CDP news this week…
LiveRamp and Walgreens Partners to Boost Advertiser Growth and Data Collaboration
LiveRamp, the premier data collaboration platform, announced it is powering the clean room solution for Walgreens Advertising Group (WAG), the retail media division of Walgreens.
In Content Management news this week…
Adobe Firefly Revolutionizes New Mobile App and AI Tools for Creativity
Adobe announced a major milestone in its mission to empower creators everywhere by bringing Adobe Firefly, its generative AI platform for content ideation and production, to mobile devices.
In Social Media Monitoring news this week…
Circana and TikTok Announce New Partnership
Circana, a leading provider of consumer and retail analytics, has officially joined the TikTok Marketing Partner Program, earning a badge in the measurement category with a focus on sales lift.
In Appointment news this week…
Scott Gainey Joins Checkmarx as Chief Marketing Officer to Spearhead New Growth Strategies
Checkmarx, the leader in agentic AI-driven, cloud-native application security, welcomes security industry veteran Scott Gainey to its executive leadership team as chief marketing officer.
Article Of The Week….
Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
Marketing teams have access to an expansive suite of digital channels. Each offers direct engagement opportunities. However, instead of amplifying impact, many organizations face the opposite result: fragmented messaging, siloed performance tracking, and diluted return on investment (ROI). Channel isolation is emerging as a critical cause of revenue leakage in modern marketing ecosystems.
This article will explore the structural and operational issues behind channel disconnects. It will also provide strategic advice for CMOs to realign marketing efforts, optimize spend and get consistent ROI across campaigns.