PR Newswire, a global leader in news distribution and media monitoring, has announced a strategic partnership with SPH Media, aimed at significantly enhancing the visibility of client press releases across Singapore. Through this collaboration, press releases distributed via PR Newswire will now reach two of the nation’s most prominent media platforms – The Straits Times and MONEY FM 89.3.
This alliance marks a major milestone in media distribution, providing PR Newswire clients with unmatched access to Singapore’s key media channels and enabling deeper engagement with both business professionals and consumers across the region.
The Straits Times, SPH Media’s flagship English-language daily, is Singapore’s most widely read newspaper, known for its extensive national and global coverage. MONEY FM 89.3, the country’s first and only radio station focused on business and personal finance, broadcasts 24/7, offering English-language content tailored to an audience of financially savvy listeners.
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The partnership expands on the relationship between SPH Media and Cision Ltd., PR Newswire’s parent company, which began in May 2024 through a content licensing agreement. That agreement enabled Cision clients to monitor online content across SPH Media outlets via the CisionOne platform.
“This partnership with SPH Media is the latest example of PR Newswire’s ongoing investment to further broaden our industry-leading global network and ensure that our customers reach the most extensive, highest quality audience in the world,” said Matt Brown, President, PR Newswire. “By distributing press release content to The Straits Times and MONEY FM 89.3, we’re providing our clients with unparalleled access to a highly engaged and influential Singaporean audience.”
“This press release distribution partnership between Cision and SPH Media is a powerful synergy, combining Cision’s global reach and technology with SPH Media’s deep understanding of the Asian markets and their influential media landscape,” stated Lynn Liu, Vice President of Audience Development and Distribution Services, PR Newswire APAC. “We believe this collaboration will unlock significant value for our clients, enabling them to connect with key audiences in a more impactful and data-driven way.”