Metricool, a global leader in social media management solutions, has officially announced the rollout of LinkedIn Analytics for personal profiles, marking a major enhancement to its analytics suite. This update integrates LinkedIn’s new Member Post Analytics API, allowing users to track personal profile performance directly from Metricool’s unified dashboard.unified dashboard
With the growing importance of personal branding and LinkedIn experiencing all-time high engagement levels, this launch arrives at a pivotal moment. Professionals and content creators increasingly rely on LinkedIn to grow their networks, establish thought leadership, and unlock new business opportunities. Until now, however, there’s been no simple or centralized way to analyze the impact of personal profile content-Metricool’s latest feature bridges that gap.
The addition of LinkedIn analytics for individuals aligns with LinkedIn’s recent focus on enhancing post insights within its platform. As more creators, entrepreneurs, and executives take to LinkedIn to share their perspectives and drive conversations, having accurate performance data is key to sustaining growth and visibility.
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“At Metricool, we’re proud to incorporate access to viewing LinkedIn personal profile analytics inside the platform,” said Juan Pablo Tejela, CEO and co-founder of Metricool. “This launch and integration reflect our commitment to pushing the industry forward and to empowering every professional and creator with what they need to grow their presence and make smarter, data-driven decisions.”
A New Era of LinkedIn Insight
Starting today, all Metricool users can access robust analytics for LinkedIn personal profiles, including:
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Follower Insights: Track total followers and identify growth trends across custom timeframes.
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Post Performance: Monitor individual and aggregate post metrics, including impressions, reach, and engagement breakdowns (likes, comments, and reposts).
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Video Analytics: Measure video-specific data such as total views, watch time, and unique viewers.
These metrics provide a complete view of personal profile performance, equipping users with actionable insights to refine their content strategy and boost engagement.
“Our new Member Post Analytics APIs will give our members streamlined access to key insights directly within third-party social media tools, helping to create efficient and impactful workflows that aid in growing their networks, reach, and professional influences,” said Sam Corrao Clanon, LinkedIn Director of Product.