Kidoz, a global leader in safe digital media and advertising technology and developer of the market-leading Kidoz Contextual Ad Network that connects brands with audiences through content analysis rather than user data, is proud to announce the launch of Kite IQ – the company’s proprietary AI platform, designed to deliver category leading contextual targeting at scale.
Kidoz helps brands build meaningful connections with audiences in safe, high-performance environments, without compromising privacy or safety.
Kite IQ uses advanced machine learning and semantic analysis to classify mobile apps across theme, content, and audience appeal. By enriching every app with real-time contextual metadata detecting genre, themes, age-group appeal, and gender targeting through a combination of natural language processing and similarity modeling, Kite IQ enables brands to match their message with the right audience in the right environment increasing the value of campaigns, while maintaining full compliance with global privacy regulations.
Kite IQ doesn’t just categorize apps; it interprets them. “For too long, advertisers have been forced to rely on generic store tags that say little about the real content or audience of an app,” said Jason WilliamsCEO at Kidoz, “Kite IQ advances our unique personal data-free capabilities by combining machine learning classifiers and semantic intelligence. We give brands a new level of control, context, and confidence in every impression thereby delivering higher value campaigns. Kite IQ will also provide details of the campaign to customers to prove value.”
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“Kite IQ delivers high-accuracy classification, empowering brands to align their campaigns with the right content and audience resulting in higher engagement and improved click-through rates driven by stronger contextual relevance. All of this is achieved while maintaining full compliance with global privacy standards like COPPA and GDPR.” he added.
The launch of Kite IQ, alongside the recently announced PRADO SDK, represents the culmination of a multi-quarter R&D investment in building Kidoz’s next-generation technology stack. From AI-powered contextual intelligence to flexible monetization infrastructure, these foundational developments mark a critical transition from product development to scalable commercial deployment. While this strategic focus on investment positions Kidoz to capture greater long-term value across the mobile media ecosystem, the broader market uncertainty recently experienced due to threatened tariffs may impact our second quarter results, expected to be released near the end of August.
“Advertisers need measurable returns on their investment, especially in an era where traditional targeting is becoming obsolete,” said Ryan Lexer, VP Strategy at Kidoz. “Kite IQ represents the first stage of our broader AI strategy to optimize campaign performance and drive increased returns on advertising spend. By giving brands unprecedented control over contextual placement, we’re enabling them to achieve the engagement and performance that drives real value.”
SOURCE: Accessnewswire