AnyMind Group, a business process-as-a-service (BPaaS) provider specializing in marketing, e‑commerce, and digital transformation, announced the integration of advertising performance data from Adjust and TikTok into its AnyManager publisher growth platform. This enhancement allows app publishers to monitor and optimize user acquisition campaigns across multiple channels through a single, centralized dashboard.
Building on existing Facebook and Google ad integrations, AnyManager now aggregates impressions, clicks, conversions, installs, ad spend, click‑through rate, conversion rate, cost‑per‑click, cost‑per‑install, engaged views, video plays and more from Adjust and TikTok. Publishers can view data side‑by‑side in table or comparison formats, export reports on demand, and schedule automated email summaries daily, weekly, or monthly.
“The user acquisition funnel is no longer linear. App publishers today have myriad means and channels to drive user acquisition, and having a single source of truth provides publishers with greater agility to achieve results. We’re constantly looking at new ways to bring more value to publishers here in APAC and also the world through end-to-end tools that grow together with our customers,” said Hitoshi Maruyama, Managing Director of Publisher Growth at AnyMind Group.
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AnyManager’s comprehensive analytics suite also delivers deep insights into revenue, ad server performance, traffic, app store rankings, social media engagement, and more. Alongside its low‑code AnyManager Tag Service and AnyManager SDK, the platform supports over 100 demand sources—including AnyMind’s proprietary AnyDigital Premium Marketplace—via simple header‑bidding or private marketplace implementations.